Best Start in Life

Being a parent is full of joyful firsts but can also feel daunting, with questions both big and small, which is why the Best Start in Life website brings together trusted advice, support and guidance for parents to turn to. Whether you are wondering when the right time is to wean your baby, looking into childcare support options, or thinking about activities to get your child ready for school, the Best Start in Life website offers a broad range of information for families, including eligibility for childcare offers, help to find free breakfast clubs in their area, and support on pregnancy through to starting school and beyond.

Subscribe to the Best Start in Life newsletter or personalised weekly emails for tailored updates, tips, and guidance throughout your journey as a parent.

‘The Story of You’ video celebrates the journey of early childhood, highlighting the vital role parents play in your child’s life and the support available. The film is scripted by children’s author Camilla Reid (author of the Pip and Posy books), illustrated by Rob Biddulph (illustrator of Blown Away and Odd Dog Out) and narrated by famous parents; dancer and author Oti Mabuse, TV personality Billie Shepherd, online creators Ms Apple and Tay Kabs, as well as much-loved character, Mummy Pig from the Peppa Pig series alongside ‘Secret Life of 4 Year Olds’ childhood expert Professor Sam Wass.